How To Grow Business Without Person to person


Time to get serious and take that second step. I’m growing my business and searching for partners. So, if you’re searching for added income, you will need to be a part of this opportunity.

bryan girard


This is a situation I find many times. A good small service business grows to a point simply via person to person and recommendation but then gets stuck in a level. Their challenge is how you can grow business beyond this level by other means. In the following paragraphs we cover a number of the options.


A quick glance at the standard new business development model (Ansoffs Matrix) implies that the two lowest risk choices are penetrating new markets with existing services or delivering new items to existing markets. The main element to both options is acceptable market research and segmenting the market industry to identify smaller market segment having a need and a reasonable degree of existing competition.

You will need to take a step back and look at the current market in general. Which parts (segments) in the market does the business currently attack, those does it avoid, and why and which ones are potentially accessible to attack.

Starting with the segment in the market currently attacked is there realistically potential growth for sale in that segment. If you do what are the challenges stopping the company from taking more business? Could it be simply a capacity issue, could it be the level of competition or perhaps it the lack of a particular product or service.

With this information set up decisions can be made. If the issue is capacity restoration a higher price service ought to be delivered to a smaller subset with the market. If it is the amount of competition then what is the business do better and when it is the lack of a service what are the implications of delivering that service. This links on the Ansoffs new service approach.

Using second possibility recognized by Ansoff, it is then possible to consider the other segments of the market not currently serviced. Evaluate in the event the reasons for avoiding particular segments are really valid. What are the most tasty segments to attack and research how you can attack those segments can be a key process.

With market segments identified and researched then it is possible to build a want to attack the markets and grow business. Success is unlikely to be achieved overnight so it will be important to plan the steps on the road and have a base to touch on back to when things inevitably slip astray.


It is possible to grow business beyond whatever may be secured via recommendation but it requires analysis, research planning as well as the time and courage to view the plan through. The value of segmenting the market appropriately can not be overstated.